PILLARS

• Built a mobile behavioral-change app to 500+ beta users at peak, focused on follow-through via peer accountability. Rasised $20k in funding from angel investor.

• Achieved ~70% DAU retention by Day 25, significantly outperforming typical consumer habit apps.

• Designed core product mechanics including Challenges, Proof, Streaks, and Nudges, reducing reliance on willpower.

• Enabled real-world outcomes including vaping cessation and marathon completion through group accountability.

• Selected as a case study for a senior capstone at the University of Colorado Boulder, where 75+ marketing seniors spent a full semester building Pillars’ GTM strategy after founder pitched and secured faculty approval.